The Pop-icon took her official page to reveal details of her highly anticipated fragrance ‘The Fame’ earlier than expected due to leaked photos of the bottle without her permission. She tweeted earlier, “Looks like photos of my perfume are being leaked. Oh you fashion editors I could just crinkle my hands at you.” When one follower asked if she plans to release a men’s version, Gaga added, “My perfume was designed for women, but a lot of my gay (male) friends wear it.”The official announcement was released today and affirms that Gaga’s first fragrance will hit the shelves on september 2012 and will be released through the artist’s own Haus Laboratories in association with Coty, as the latest expression of her creativity. An interesting and groundbreaking choice as no other celeb has ever done that, which not only means that she has more control of what is happening with her scent but clearly it would mean more money for each bottle sold. It may be something like artists who write or not their own songs. Savvy business woman for sure.

The controversial star had previously said that her fragrance would smell like blood and semen, but Fame actually contains notes of “belladonna, crushed heart of tiger orchidea with a black veil of incense, pulverized apricot and the combinative essences of saffron and honey drops” and is a groundbreaking scent that like the fashion-icon herself is ready to break all the industry’s standards and rules with innovative technology, that makes it the first ever Black Eau de Parfum that sprays clear and becomes invisible once airborne. Which is not only incredibly exciting and shows the commitment of the star but becomes a big step forward for the industry worthy of admiration. This is a fragrance by Lady Gaga, so off course it has the collaboration of fashion legends as Nick Knight who designed the bottle and Steven Klein who directed and and photographed the Ad Campaign.

According to the official announcement “The innovations in Lady Gaga Fame go beyond the black-to-clear fluid”, as the traditional scents are composed by a hierarchal structure of top, middle and base  notes but the Fame “has a unique structure called the Push-Pull Technology, where the ingredients interact together to highlight different olfactive aspects of each note at the same time, without any hierarchy. All of the notes were crafted to work together harmoniously thanks to the complimentary properties of each ingredient, which allow for a true metamorphosis of the scent when worn on skin”. Which is incredibly innovative and shockingly technological, but makes me wonder about the process of the fragrance creation because you would have to be a chemist to be able to create such magnificent technologies which the Music-Superstar is not. But did she had that on mind from the very beginning? Did she go there asking for all those innovations, and the Haus/Coty people worked really hard to please her? Could she be that visionary and innovative to influence in such technical fields? I would love to see all the laboratory tests and how the scent is created, because this is really… WOW!

“Enjoy the first ever fragrance from Haus Laboratories. Fame, a beautiful prospect with a dark heart- X Gaga”. Said Lady Gaga. And I would definitely go running to get one of those ‘Ultra-innovative’ fragrances when it hits the stores.

Visit the Haus Laboratories Offical Page and their Facebook page for more information.

THE LADY GAGA FAME FRAGRANCE FOR WOMEN WILL BE AVAILABLE AT RETAILERS WORLDWIDE IN SEPTEMBER 2012.