Elle Brazil+Coco Rocha
Surprisingly Pure High Fashion

The may issue of Elle Brazil commemorates the brazilian edition’s 24th birthday. For which, its “capa da edição de maio” has no other than the always amazing, the ultra-top-supermodel Coco Rocha, and the final result could not be any better. Photographed by Max Abadian in New York, it is stunning, pure high fashion that could only be accomplished with a MODEL like Coco Rocha, unlike that boring, ridiculous and not-so-surprising april cover of a very naked and pregnant Jessica Simpson for Elle US. This is how a fashion magazine cover should look like – I am very surprised that Elle could accomplish something like this, but off course it had to be the Brazilian edition. The US magazine is way too far from that -.
The Canadian model graces the cover wearing an embroidered gown by Julien MacDonald, which has caused some controversy. Coco Rocha took her facebook page to release the following statement: “As a high fashion model I have long had a policy of no nudity or partial nudity in my photo shoots. For my recent Elle Brazil cover shoot I wore a body suit under a sheer dress which I now find was photoshopped out to give the impression of me showing much more skin than I was, or am comfortable with. This was specifically against my expressed verbal and written direction to the entire team that they not do so. I’m extremely disappointed that my wishes and contract was ignored. I strongly believe very model has a right to set rules for how she is portrayed and for me these rules were clearly circumvented”.
The brazilian magazine has released their own statement, claiming that “The redaction team of Elle deeply respects all professionals (models, photographers, producers and designers) who collaborate with the editions. And communicates that is in touch with the model Coco Rocha to clarify any misunderstanding regarding the published photo”.
Controversial or not, approved or not… the may cover of Elle Brasil is simply perfect. WOW! Elle Brasil hits newsstands on April 27th